Insights That Drive Innovation

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Abstract illustration contrasting a person browsing a traditional search results list versus interacting with a glowing AI assistant that offers a direct company recommendation.

AI Search Is Changing How Buyers Find Tech Partners: What African Businesses Should Know

AI tools like ChatGPT and Gemini now shape who gets hired before a buyer ever visits your site. Here's how African tech businesses can earn visibility in AI search.

Praise Ohans

10 min read

Abstract illustration of a cracked product interface surrounded by disconnected human silhouettes, representing the cost of skipping user research in product design.

User Research in Product Design: Why Most Teams Skip It and What It Costs Them

User research in product design is the step most teams skip — and the most expensive one to skip. Discover why product teams avoid it, what it's costing them, and how to fix it.

Praise Ohans

6 min read

Abstract editorial illustration showing two contrasting halves. One side has glowing data nodes, rising graphs and rocket shapes in deep crimson representing startup ambition, while the other shows fragmented wifi icons, low signal bars and human silhouettes that cannot reach the tech symbols, all set against a warm off-white background.

African Tech Startups Are Building World-Class Products. Why Are So Few of Them Built for African Users?

African tech startups are raising billions and making global headlines, but most of their products are not built for the average African user. Here is why the gap exists and what closing it actually requires.

Praise Ohans

7 min read

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